Paris Hilton attended a press conference for her MTV reality show Paris Hilton’s My New BFF in Los Angeles on Thursday. Paris’ BFF will feature the heiress’ hunt for a new best friend as twenty guys and girls compete to take over the title of best buddy. Trust, loyalty and a sense of fun, are the qualities P.H is looking for in a best friend, she said at the press conference. The ten episode series will debut sometime this Fall.

Interested in becoming a contestant? Visit parisbff.com.

“It’s undeniable that the world is always talking about Paris Hilton, and the same could be said about MTV,” Brian Graden, president of entertainment for MTV Networks Musical Channels, said Thursday. “Paris is one of the most searched icons on the Web…Now MTV will reveal the life of Paris, turn her fans into friends and see what it takes to get close to one of the world’s most well-known personalities.”