MTV “Jersey Shore” Under Fire From Italian-American Organization
Not everyone’s giddy about Guidos: UNICO National, an Italian-American interest organization based in the Garden State, has asked MTV to pull the plug on the network’s newest unscripted hot mess, Jersey Shore, amid claims that the show promotes stereotypes about Italian-Americans.

Jersey Shore depicts a group of college-aged Italian-American beach bums doing what 21-year-olds do on the Jersey Shore– sleep all day, party all night. In a posting on its website, MTV describes the show as “sometimes surprising, often hilarious and usually over-the-top personalities as they juggle work, love, nightlife, friendship and the drama that ensues. In the end, viewers see that there is more to these tan and buff individuals than hair gel…”
UNICO National bosses are incensed, insisting Jersey Shore and its portrayal of the“hottest, tannest, craziest Guidos” on the East Coast is offensive and should be scrapped before it airs. According to the organization, Jersey Shore — working under the tagline “they keep their hair high, their muscles juiced and their fists pumping all summer long!” — relies on crude depictions of Italians and highlights cursing, bad behavior, and violence between the young inhabitants of the New Jersey beach house where the series was shot.
UNICO President Andre DiMino calls the show “trash television.” MTV spokeswoman Emily Yeomans, on the other hand, begs to differ; she says the show’s Italian-American cast “take pride in their ethnicity” and notes that Jersey Shore builds on MTV’s history of shadowing American subcultures.
Jersey Shore is scheduled to debut Dec. 3.
