The Billboard Music Awards will air live from Las Vegas this Sunday night and one of the highlights of the evening is expected to be a special tribute to Pop King Michael Jackson — featuring a 3D hologram crafted in the deceased singer’s likeness.
The company behind the technology just lost a last ditch effort to stop tonight’s MJ presentation. Attorneys for Hologram USA Inc. and Musion Das Hologram Ltd. (the company behind a trendsetting Tupac hologram) filed an emergency lawsuit Thursday, in a bid to block Billboard producers from presenting its hologram. The companies believe their patented technology is being used without authorization.
On Friday, however, a judge ruled that the Jackson’s Billboard tribute can proceed as planned. Hologram and all.
The use of computer graphics to resurrect (for lack of a better word) late entertainers has been all the rage since Dr. Dre and Snoop Dogg took the Coachella stage with a Tupac hologram in 2012. A hologram of NWA rapper Eazy E was a selling point at last year’s Rock the Bells tour. There was even talk of creating an Amy Winehouse hologram.