McDonald’s France has released a new ad campaign titled “Come As You Are” which tries to show the restaurants as a place where people can feel free to be themselves. The fast food chain is targeting gay teenagers in a new commercial, which will air in France.
The ad shows a teenage boy sitting at a table while talking on a cellphone and looking at a class photograph.
“I was thinking about you too … I’m looking at your class picture,” the boy says in French.
The teen’s dad returns to the table with their meal and says: “It’s a shame you’re in an all-boys college. You would have had all the girls chasing you.”
The young man gives his pop a sly smile as the tagline “Come As You Are” appears on the bottom of the screen.
The advertisement is one of several in the new McDonald’s campaign.