Mark Ruffalo Asks Marvel About The Lack Of Black Widow Merchandise, Insists There Needs To Be More


Mark Ruffalo may be a big green monster when he turns into The Hulk in Avengers movies, but he is one of the most down to earth guys around and recently took a stab at Marvel for not having more merchandise for Black Widow.

There have been plenty of actresses speaking out about the sexism that exists in Hollywood including Carey Mulligan and Kristen Stewart and is Mark Ruffalo’s comment regarding Black Widow more of the same?

The character of Black Widow, played by Scarlett Johansson, as of this Friday, will have appeared in four installments in the Marvel Cinematic Universe, but as we know all too well, she doesn’t get nearly the amount of attention that her male Avengers co-stars do.

Ruffalo called Marvel out on Twitter in regards to the issue and wants to be able to get some toys for his daughters and nieces that represent the female heroine in addition to Hulk, Hawkeye, Captain America, Thor, and Iron Man.

Mark Ruffalo is an actor but also works hard to protect the environment and supports politicians like Elizabeth Warren, working to fix a broken and sexist system that exists in the United States in multiple areas as a good role model for fans. In addition to her lack of merchandise, Black Widow has yet to receive her own film as well.

If anyone can stand up and demand a change from a company like Marvel and get a positive result, it should be the powerful man behind The Hulk. People of all ages and both sexes buy Marvel’s products and their merchandise should certainly reflect that.

In a disturbing, but fairly predictable search on Marvel’s website, fans can see a full breakdown of each character’s amount of merchandise:

Captain America — 125 items
Iron Man — 120 items
Thor — 105 items
Hulk — 100 items
Black Widow — 33 items
Hawkeye — 30 items

Ruffalo pushed for his daughters and nieces since younger girls are typically the ones who want this type of merchandise, but as one fan pointed out, the appeal of Black Widow is not limited to females.

Mark Ruffalo is right to urge Marvel to sell more Black Widow themed merchandise and even said “pretty please,” so what do you think Marvel? While they’re at it, they could also consider adding some of Scarlet Witch when Avengers: Age Of Ultron comes out on May 1st.

About The Author
Tobias Roth
Tobias Roth received his bachelor's degree in English with a concentration on Film Studies from Michigan State University. He loves movies, being outdoors and enjoys a good game of ultimate frisbee. He also has a passion for animals, the environment, and learning new things.