In what could become a new trend in the music industry, when Mariah Carey’s new album Memoirs of an Imperfect Angel CD is released on Sept. 15, it will be accompanied by a 34-page mini-magazine, featuring ads for Elizabeth Arden, Angel Champagne, and The Bahamas Board of Tourism, MSNBC’s The Scoop has learned.

The mini magazine, containing “Mariah-centric editorial” along with lyrics and other CD booklet elements, was designed by Elle Magazine.

A condensed version of the Mariah magazine will be inserted into 500,000 subscription copies of Elle’s October issue, Billboard reports.

“The idea was really simple thinking: ‘We sell millions of records, so you should advertise with us,’” L.A. Reid, Chairman of Island Def Jam Music Group, said Tuesday. “My artists have substantial circulation-when you sell 2 million, 5 million, 8 million, that’s a lot of eyeballs. Most magazines aren’t as successful as those records.”