American Idol judge Jennifer Lopez and husband Marc Anthony have signed a deal with department store Kohl’s to launch a new line of menswear, womenswear, homewear, the singer-actress and her spouse announced during a presser at the London Hotel in Los Angeles on Thursday.
Anthony and Lopez — who shut down her luxury sportswear line Sweetface in 2009 — will work on a lifestyle fashion venture with Kohl’s that is expected to generate up to $3 billion in additional sales. They will be the first celebrity couple to design collections simultaneously for one retailer. The Jennifer Lopez and Marc Anthony brands will initially include women’s and men’s apparel and accessories. Jennifer’s collection will feature sportswear, dresses, handbags, jewelry, shoes, and sleepwear while Marc will lend his designing talents to sportswear, dress shirts, neck wear, accessories, suit separates, sport coats, and shoes.
The collections may expand into home-oriented items over time.
“We are pleased to announce lifestyle brands with one of the most successful and talented couples in the entertainment business and have every confidence Jennifer Lopez and Marc Anthony will resonate with our customers,” Kevin Mansell, Kohl’s Chairman, President, and Chief Executive Officer, said in a statement.
Marc and Jennifer’s Kohl’s line joins an assortment of celebrity-endorsed products for sale at Kohl’s, including Simply Vera by Vera Wang, LC by Lauren Conrad, and Abbey Dawn, the clothing line designed by Canadian pop star Avril Lavigne.