Madonna no longer ‘hip’?
Madonna has dominated radio airwaves for more than 30 years with more than her fair share of chart toppers, but recently Radio 1 has dropped the material girl from its playlist sighting that Madonna is irrelevant and just too old for their teenage listeners.
Despite the fact that Madonna has made great efforts to look hip and keep up with her youthful sound, the 56-year-old who once achieved popularity by pushing the boundaries of lyrical content in mainstream popular music has been dropped from the station’s playlist. Radio 1 determines which songs are played by DJ’s during the day.
Madonna’s latest song Living For Love and has not been available for airplay since December 20 of last year but was only played on Radio 1 just once in early January but even then was played after 7pm which is the designated time for songs to be played that aren’t on the play list.
The track is the first single from the Madonna’s new album titled Rebel Heart. Last night the attention said the single had been taken off the playlists on the basis of ‘audience relevance’ and ‘musical merit’.
A Radio 1 insider said: ‘At the end of the day it’s all about relevance. It’s natural that as an artist gets older their audience goes elsewhere and Radio 1 has to reflect that. ‘The station has a duty to meet the needs of younger listeners. I don’t think the audience is losing sleep that it is not playing Madonna in the same way that it used to.’ said a Radio 1 insider.
This represents a remarkable fall from grace for the star that sold more than 300 million records worldwide and is recognized as the best-selling female recording artist of all time by Guinness World Records.