Madonna has been dropped as the face of luxury brand Louis Vuitton, according to UK reports.

The pop superstar was signed to appear in a string of glamorous photoshoots for the expensive brand as part of the fashion house’s 2009 advertising campaign, but will be replaced by controversial Dutch catwalk maven Lara Stone — per the instruction of Madge’s good pal, Vuitton creative director Marc Jacobs.

Stone found herself seeped in controversy earlier this year, when she posed for French Vogue lathered with “Blackface” makeup.

“After two seasons with such a huge star, Marc decided to take a breather and work with a model – and not just any model. It’s the choice of a new supermodel,” a Louis Vuitton spokesman said Friday.

Lara makes her LV debut in the brand’s Spring/Summer 2010 campaign.