The usually-glamourous Madonna takes up the role of simple housewife in a new series of ads promoting Dolce and Gabbana’s Spring/Summer 2010 collection.

In the new D&G ad campaign, The Queen of Pop is seen preparing vegetables and tucking into a plate of pasta with her hands, and sitting on top of a kitchen work surface. The images — inspired by Italy’s neorealism cinema — and featured in this month’s Vanity Fair Italy, which has a preview of the fashion label’s latest collection.