The cast of Mad Men is getting “The Barbie Treatment.”
Mattel has purchased the licensing rights to design a collection of Barbie & Ken dolls patterned after series protagonist Don Draper and three characters from the critically-acclaimed cable series. The featured dolls — Draper, his wife, Betty, and colleagues Roger Sterling and Joan Holloway – will be priced at $74.95.
Mad Men Barbies are set to go on sale this summer — just in time for the fourth season of the AMC series.
“The dolls, we feel, do a great job of embodying the series…..” Mattel’s Senior Vice-President, Stephanie Cota, told The New York Times Wednesday.