LC headed for the Juniors Department at Kohl’s…

On Tuesday, Lauren Conrad revealed that she is launching a new and improved apparel line, that will go on sale exclusively at Kohl’s Department Stores this fall. The announcement comes one month after the 23-year-old reality personality/designer announced that her high-end Lauren Conrad Collection would be going on hiatus at the end of the season.

“It is a California chic line,” she tells Usmagazine.com of the new collection, dubbed LC Lauren Conrad. “It is a little more casual. They are basically trying to take that California style and make it accessible everywhere.”

The line –with prices averaging between $20 to $60 — will be available in October at Kohl’s stores nationwide, as well as on the company’s website.

“We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” Don Brennan, the senior vice president of Kohl’s, told Us in a statement.

“We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.”