Lauren Conrad College Tonight: Lauren Conrad CollegeTonight.com
Lauren Conrad is partnering with social networking site, CollegeTonight.com. The star of MTV’s The Hills is endorsing the online community for college undergraduate, graduate, and alumni student, operating under the motto “Get On, Get Up, [and] Get Out.” The Facebook competitor centers on networking and promoting “nightlife events” near college campuses.
“My generation of college students depends so much on social networks to get and send news, meet new people and stay in contact with friends,” LC says. “College Tonight is the one social network that encourages us to get out into the world and do all that in person, instead of at the computer.”
L.C loves CT because it’s “private and secure, so we can feel safe. And it’s about real experiences and a full, healthy life. I want my work and my personal style to reflect those same values, so this is a great partnership.”
Look for Lauren on CollegeTonight.com this Summer.
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On May 26th 2008, TC wrote:
Okay, so someone has to say this…..college tonight is really a crumby social networking service. don’t be fooled by all of the pr hype! i have known many people who have signed up for this site and dropped it within two days…also, the company is extremely high risk, with young, talentless leadership and a dying company in the “under dollar stocks”. basically it is a lemonade stand for a 23 year old…haha, sorry if that offended anyone. i mean, college tonight is a publicity minefield! college tonight even had a link to an article on mashable (website) which had to be taken down because the negative comments posted by so many users created a huge NEGATIVE buzz. For your own personal enjoyment I have decided to include the web address to this article: http://mashable.com/2006/09/10/college-tonight-where-facebook-users-go-at-night/all-comments/#comments
To Miss Conrad, I highly recommend that you rethink this partnership with college tonight. i read in an article, that before you, they were partnered with some real worlders…..i mean your star is much higher than that, and you deserve better than second fiddle. Seriously, what message does that say to your fans? also, the extremely negative following this website has on blogs will continue, and your publicist will not be able to guard you from all of the serious negative coverage developed on blogs. which, basically covers the demographic to which you appeal to. also, do you really want to work with a company whos leadership is completely inexperienced in social networking? i dont know, you figure it out…..but i can gaurantee you that almost everyday people will submit negative posts like this (hopefully not riddled in BS). it will be an everyday reminder about the mistake you made when you decided to partner with such a lameduck company.