Lanvin For H&M
Stylistas Rejoice: On Wednesday, Swedish retailer H&M confirmed reports that the brand will be teaming up with famed fashion house Lanvin for its next design collaboration. The announcement came after H&M bosses spent more than a week teasing consumers with a host of videos hinting at who the next possible celebrity guest designer might be.
The line of menswear and womenswear designs will be unveiled through a special film, which will be available for public streaming online at www.HM.com. The full collection launch will come three weeks late for Fashion Fans in North America. Lanvin for H&M goes live in the rest of the world on Nov. 23.
The gig is quite a coup for Lanvin and its artistic director Alber Elbaz — who has provided red carpet looks for every Hollywood starlet from Katie Holmes to Jessica Alba. Womenswear designs will be crafted Elbaz, while Lucas Ossendrijver is taking the wheel to carve out some stylish threads for the guys.
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” Elbaz says. “This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
The Lanvin collection hits H&M stores in North America Nov. 20.
The retailer has previously hosted collections designed by Karl Lagerfeld, Stella McCartney, Commes des Garcons, and Sonia Rykiel.