Kylie Jenner Is More Than You Think: Launches Anti-Bullying Instagram Campaign
Kylie Jenner is a fresh 18-year-old, possibly newly tattooed, openly dating 25-year-old Tyga (and playfully sharing the fact that she’d choose her dogs over him on Snapchat) and cheerfully flipping off the haters. With her newfound freedom, she’s drinking (legal) champagne in Canada, having movie nights at home and launching an influential Instagram campaign against bullying that is undoubtedly close to her heart.
The campaign is called “#IAmMoreThan” and it was announced on Kylie’s Instagram—which is followed by a whopping 34.6 million people—on Sept. 1st, 2015. The campaign will showcase the stories of at least six people who have struggled with and overcome bullying and hatred in their lives, and how they have come to spread love and accept love.
For those of you who know Kylie only by reputation, she’s the “bad girl” trope, a poor role model for young girls with her brazen sexuality, emphasis on classically beautiful features, and “home wrecker” status for daring to date a man with a past. But this campaign proves that with all of Kylie’s hair-and-makeup trends, she is more than her reputation, more than what the media writes about her, and more than what her haters call her.
As the victim of a ceaseless barrage of insults that come her way probably thousands of times on a daily basis, Kylie, hardly an adult yet, is in the unique position of being able to speak about cyber-bullying based on firsthand knowledge, with a global audience filled with people who are obsessed with writing about her. This campaign gives them something more worthwhile to write and talk about than her seemingly shallow persona (and her enhanced lips), and proves to her critics that she #ismorethan. The result is inspiring: a unique blend of activism, Instagram, and the sass we’ve come to expect from the youngest member of the Kardashian-Jenner blended family.
Here are her three first posts in the #IAmMoreThan campaign. Be amazed:
#Day1 – Renee DuShane (@ALittlePieceofInsane) a 21 year old college student who was born with #PfiefferSyndrome. Renee described it as “a genetic disorder where the bones in my face don’t really know how to fuse correctly so part of my jaw is really small. I had to have surgery when I was born so that my brain could grow.” Renee is so strong willed and a super intelligent girl who told me that while growing up she never had many issues with bullying. “I went to school with all the same kids all the way through high school. Right around senior year, I started getting very anxious about having to explain my condition to all of the new people I would meet in college. I started going on Tumblr and saw lots of profiles of positive, confident people” that inspired her to start sharing her photos even with her insecurities. “It’s so hard to keep myself from responding to the negative comments,” she told me. “Even harder is keeping my friends from getting angry.” It’s so important to have a great group of friends. Renee also told me about the tattoo she recently got of her life motto: Stay Strong, Always Love. “Loving is always going to be a better place than hating,” she shared. Check out Renee’s Instagram @ALittlePieceofInsane – she’s showing the world #IAmMoreThan my forehead. I love you Renee! She is so awesome & inspiring. Renee taught ME that #IAmMoreThan the negative comments that I read.
#Day2 – How pretty is Erica Schenk (@curve_model)?? Erica has been modeling since she was 14 and recently became super popular when she became the first plus size model to be featured on the cover of a fitness magazine! Her cover of @WomensRunningMagazine got attention from outlets ranging from @PeopleMag to @EOnline. Erica’s @Instagram is really inspiring because of her extremely body-positive, beautiful photos she posts of herself. What I love about Erica is she refused to believe the haters who told her that her weight would hold her back from achieving her dreams. She told me that she thinks the most important thing people need to keep in mind is “to learn how to be your best friend. A lot of people will come and go in your life but they can never do as much for you as you can do for yourself.” Check out Erica’s Instagram @Curve_Model – she’s teaching us all #IAmMoreThan the titles they give me. (Photo Credit: @enriquevegaphoto) Erica reminded ME that #IAmMoreThan my body and that my beauty comes from what’s inside.
A photo posted by King Kylie (@kyliejenner) on
#Day 3 – Jacob (@Jacob_Lescenskii) and Anthony (@AnthonySexC) are best friends and have been for 2 ½ years. Anthony came out to Jacob early on in their friendship. “It was very casual,” Anthony said when I asked if he remembered coming out to Jacob. “The most important thing I remember was how loving and accepting Jacob made me feel.” When it came time for their junior year, both Jacob and Anthony were so excited to go to prom until things starting going wrong in their personal life. “My girlfriend and I had just broken up,” Jacob mentioned and he was just going to go with friends until he saw Anthony’s tweets. “I realized that helping him with something that would make him happy would also make me happy… and it would probably be the best way to go to prom.” @TeenVogue even helped them find the perfect outfit by sending them to @TopMan to find suits. They had the best time at the prom and have inspired not only their community but the world. They even appeared on the @TheEllenShow ! The most important thing they want people to know and remember is that “YOU matter and people care about YOU. People don’t remember word for word what you said or how you dressed or how you looked but people will remember how you feel.” I’m obsessed with these boys and had such a great time talking to them. We need more people like them in the world! Check out Jacob and Anthony’s instagrams @Jacob_Lescenskii and @AnthonySexC – they’re leading a revolution by showing us all that #IAmMoreThan my sexuality. They taught ME that #IAmMoreThan the critics. Also… @kamideike and Jordan Ruiz!!!! Will you please go to homecoming with @jacob_lescenskii and @AnthonySexC? ??
Her first three picks are young people with diverse stories: a girl with a genetic disorder, a body-positive plus-size model, and teenage male best friends who went to prom together, regardless of their differing sexualities.
Yes: this campaign proves that you’ve underestimated Kylie, and at the very worst, are perpetrators of some cyber-bullying that you thought was innocent, because it was directed toward a public figure with whom you disagree.
This campaign proves that Kylie has been adversely affected by the insults she hears daily about her choices, appearance, and personality. In an interview with Teen Vogue earlier this year, on which she also appeared as the cover model, Kylie was shy but honest about how negative comments affect her. She said: “The people who take the time to write these comments are so mean and hateful, like they just want to come at you and hurt you.”
So yes, Kylie, with all her millions of dollars, is a victim of cyber-bullying, and someone who deserves compassion and respect.
It also proves that she’s willing to make a hell of a difference in this world, and from such a young age. At 18 years old, she has a platform that extremely few others have, and she’s using that power for good. Even though she’s not styling herself a role model and shouldn’t have that weight thrust upon her shoulders, she’s using her celebrity to be a force for social change, and it looks like it’s already working.
This is the story of how a young, cyber-bullied girl used Instagram to infuse love around the world. Kylie epitomizes the message behind #IAmMoreThan, and I have a feeling she’s only just getting started.