Twilight star Kristen Stewart is the newest brand ambassador for Balenciaga, Women’s Wear Daily said Friday.
The actress is the glam new face of the latest Balenciaga fragrance. The perfume will be introduced in the fall, following the completion of The Twilight Saga.
Nicolas Ghesquiere, creative director of Balenciaga, praised Stewart in a statement Friday.
“Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in Panic Room to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
Kristen sounds up to the challenge:
“I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”
The Vogue cover girl succeeds singer/actress Charlotte Gainsbourg, who has represented Balenciaga Paris, the company’s first fragrance, since 2010.
Be on the lookout for Kristen’s first Balenciaga print campaign, debuting this fall.