Kim Kardashian is launching her own new reality show with a little help from a few celebrity pals.

The star of E!’s Keeping Up With The Kardashians is stepping behind the camera to executive produce a still-untitled reality show about the world of public relations, PEOPLE has confirmed.

“I’ve always wanted to get into producing. After my reality TV show is done, the next step is producing. I definitely see myself in the producing chair,” says the formerly-brunette socialite. “I’ve definitely seen the ins and outs of reality TV. I definitely love reality TV shows. It’s something I’m passionate about.”

The series will co-star Kim’s friends/publicists Jonathan Cheban and Simon Huck of Command Public Relations

“Every week we’ll have a different celebrity and a different crisis and drama,” Kim added. “The great thing about Jonathan and Simon is that they focus on corporate PR and building brands; they don’t represent any individuals, so they see the bigger picture. They see how to make a celebrity into a brand. I’ve seen so many things go so close to going wrong, and then they fix everything.”

A pilot for the series has already been shot and is expected to air on an undisclosed cable network in 2010.