Khloe Kardashian Red Hair

Just call her “Big Red!” New year, new look for the youngest of member of the eternally-brunette Kardashian Trio.

Khloe Kardashian, 26, debuted a new strawberry-blonde-hued hair color as Keeping Up With The Kardashians took home the trophy for Favorite Reality Show at the People’s Choice Awards Wednesday.

“What do you guys think of my new hair color? I’m still in the process of changing it so this color is just the first step, but I was definitely ready for a change!” Khloe blogged after last night’s event.

This week, Khloe announced that she and husband Lamar Odom will be filming a reality show for E! The Ryan Seacrest-produced docu-series — tentatively-titled Khloe & Lamar — begins filming later this month.