Kelly Osbourne has landed herself in hot water after telling British consumers that the spray tan she uses — and endorses — for its ability to give her porcelain skin a bit of sass is also slimming to her waistline.
The rock princess came under fire this week for saying that St. Tropez spray tan makes her look skinnier than she is.
“I looked healthy, I looked like 10 lbs. skinnier, and it started to make me look at my body in a different way,'” she said in the controversial ad, which has since been banned. “It made me look at what looked better rather than what I didn’t like, and I kind of got addicted.”
The campaign, supported by The Prince’s Trust — an organization that helps disadvantaged kids, of which Kelly is an ambassador — pulled the ad from the airwaves after complaints from parents flooded in following Kelly’s “skinny” statement. Parents argued the spray tan company’s message was inappropriate for the disadvantaged children the organisation seeks to help.
“I was gobsmacked. Self-esteem should be about who you are and what you’ve achieved,” said mom Abi Moore of UK parenting group PinkSticks. “Telling impressionable young girls that having a spray tan and appearing on a reality TV show is the way to make yourself feel better is about as far off from my understanding of self-esteem as you can get.”