Kellan Lutz Calvin Klein Underwear Ad Campaign S/S 2010

The Spring/Summer campaign from Calvin Klein Underwear stays true to the historically controversial brand by holding nothing back and leaving nothing to the imagination…especially when it comes to Kellan Lutz crotch!

The Twilight hunk joins True Blood’s Mechad Brooks, Spanish tennis star Fernando Verdasco, and Japanese soccer ace Hidetoshi Nakata as the new faces (and bodies) of CK Underwear.

According to Wednesday’s Women’s Wear Daily, the new round of Calvin Klein ads is the fashion house’s most “digitally impressive to date,” promising behind-the-scenes videos and interviews with the four leading lads, as well as innovative 3D-effects in their ads.

“We’re thinking bold, graphic and provocative, as always,” says Bob Mazzoli, chief creative officer for Calvin Klein Underwear. “We’re excited to be presenting the latest chapter of evolution in communicating Calvin Klein underwear’s iconic brand image by using four distinct personalities and leveraging them across a range of media in a bold, engaging, and fun way….”

The full digital campaign is set for release March 1.

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