Singer Katy Perry, soccer star David Beckham, Argentinian footballer Lionel Messi, and American basketball player Derrick Rose have joined Adidas’ ClimaCool Seduction campaign. The promotion features athletic cameos, television commercials, and Perry herself running in Los Angeles clad in Adidas gear set to her “Part Of Me” tune. The elite foursome are endorsing the footwear featuring special “360 degrees” of cooling and ventilation, futuristic design, bright colors, and affordable price (around $100).
Perry joined the sports company last year as an ambassador and exclusive female star. The twenty seven year old singer’s gig for Adidas will certainly propel her goals as a “pinup girl.” Perry offered during a recent interview for Teen Vogue: “I’m still doing the pinup thing, but now when I do it, I want to be the pinup of the future, like Rachael in Blade Runner.”