Katie Holmes Becomes First Brand Ambassador for Bobbi Brown Cosmetics
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Singledom looks good on Katie Holmes. The fresh-faced beauty and former Mrs. Tom Cruise just inked a major beauty endorsement deal. Holmes has been tapped as the first face of Bobbi Brown Cosmetics — a gig that will see the star act as the brand’s muse and collaborator
Holmes tells Women’s Wear Daily:
“I think it’s amazing that Bobbi found a hole in the marketplace and said, ‘I’m going to do something about it.’ I’m going to create a line for real women who want to look pretty and have it be easy.”
Bobbi Brown Cosmetics is known for promoting a more natural look. The line is sold at department stores as well as a host of high-end boutiques. Holmes’ first ad as the new face of BB will debut in the spring. Her famous name will also appear on a capsule collection of color cosmetics.
Since her split from Tom Cruise, the single mom has turned her focus towards fashion and beauty. Her 2013 Holmes and Yang ready-to-wear collection will make its New York Fashion Week debut on Sept. 12.