Socialite Kim Kardashian and her reality-starring sisters, Kourtney and Khloe, have taped up their mouths for a new gay rights initiative.

The famous sisters have lent their gagged faces to NOH8 – pronounced “No Hate” – which aims to eradicate discrimination against homosexuals in America. The imagery is meant to take a dig at homophobic Americans, so that they think twice before opening their mouths with hateful outpourings — however, the equality drive includes all couples who are the victims of prejudice.

Pregnant Kourtney is pictured with a hand on her swelling tummy, symbolising her desire to raise her unborn son in a judgement-free world.

Kim didn’t think twice about joining the effort: “Kourt, Khloe and I did a photoshoot for the NOH8 campaign this week and this is one of the promo shots from the shoot! The NOH8 campaign is a cause that my whole family strongly supports. I’ve said it before… I believe EVERYONE should have the right to choose who they marry and that we do have the power to make a difference. What I love about the NOH8 campaign is that it symbolizes more than just people’s desires to bring down Prop 8… it’s about promoting love in general! Stop the H8, people!”
she blogged.