Kanye West has changed his name-when in all reality all he really needs to do is grab a chair and sit himself down!

The “Love Lockdown” singer now wants to be known as Martin ‘Louis’ The King Jr. following the launch of his new footwear range for Louis Vuitton during Paris Fashion Week last week.

In a in a video message uploaded on his blog last Friday, with a puffed up chest, Kanye proudly professes:

“Due to what has happened – what has happened so severely when the red shoes hit the runway, I was forced to change my name to Martin Louis the King Jr. Address me as such.”