Kanye West is getting his own energy drink. Ye will collaborate on a new energy drink –described as “100% natural and organic”–with the fitness nuts at GURU, the hip-hop star announced in a press statement on Wednesday:

“I express myself through music, fashion, art, and design, and that’s why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product.”

According to Ray Jolicoeur, co-founder of GURU: “We are thrilled to be able to collaborate in the development of a new GURU product with Kanye West, who’s talent and creativity embody GURU’s philosophy of finding your inner genius, nurturing it and helping it bloom….GURU reflects the health and creative sensibility of today’s consumer who is searching for a drink that reflects who they are and how they live.”