Don’t worry, Yeezy hasn’t bitten the big one. An internet rumor claiming controversial rapper Kanye West died in a Los Angeles car crash overnight is gaining momentum in the search engines this morning.

For the record, hip-hop’s biggest ego is still with us. The bogus story created a firestorm of postings on social networking websites, like Facebook and Twitter. In truth, the rumor appears to have started as a prank with this posting on 4Chan.com:

“bizarre car crash in Los Angeles involving two luxury cars early this morning rapper Kanye West dead, a second injured, a third arrested for gross vehicular manslaughter and a fourth person was detained by police.”