Justin Bieber Fragrance — “My World” Perfume On Shelves Black Friday 2010


Justin Bieber is bursting onto the celebrity fragrance scene – releasing his first signature scent, My World, later this fall.

With a best-selling memoir, a collectible doll, and a line of nail color to the pint-sized pop star’s credit, it was only a matter of time before Biebermania invaded the perfume counter. In a spectacular collision of pretty things and pretty boys, the ubiquitous pop star and budding teen tycoon is following in the footsteps of other pop perfumers — such as Britney Spears, Christina Aguilera, and Lady Gaga — by inking an agreement with newly-formed beauty brand Etoile Nation to unveil a fruity fragrance that will arrive at Wal-Mart retailers across the US this Black Friday, Nov. 26. (That’s the day after Thanksgiving for those not in-the-know…)

According to Women’s Wear Daily, drawing inspiration from Britney, Justin has settled on a competitively-priced feminine stink targeted at Bieb’s core fanbase, teen girls. (Although we hear My World is also boy-friendly…) Unlike other celebrity scents, the unisex scent will be infused on wristbands and dog tags.

News of the My World by Justin Bieber scent comes just weeks after the announcement of another fashion-related coup for the “Eenie Meenie” hitmaker. Earlier this month, Nicole by OPI announced a partnership that’s making little girls everywhere swoon: Justin Bieber Nail Polish. Dubbed “One Less Lonely Girl” after one of JB’s bigger hits, the six-color collection will be available at Wal-Mart in December, just in time to make the perfect Christmas stocking stuffer. More shades are slated for release in the new year.


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