Justin Bieber Lady Gaga In Race For 1 Billion YouTube Views

By the end of the month, teen pop sensation Justin Bieber and Lady Gaga, music’s outre “It Girl” of the hour, could be the first artists to reach a billion total views on YouTube!

In April, TubeMogul.com began its “Most Viral Videos of the Month” to highlight the most-viewed videos on YouTube in a given month. According to Communications Director at TubeMogul David Birch, the “Poker Face” is expected to pass the one billion views milestone on YouTube around Oct. 20. During September, videos featuring Gaga averaged almost 1.8 million views per day, while Biebs’ vids netted roughly 3.7 million times daily.

Birch suspects Bieber — who is the world’s highest-paid entertainer — will surpass the 1 billion views milestone around Nov. 1 if he keeps up his current pace.

Biebs and Gaga already hold the distinction of starring in some of the most-watched videos ever to hit the Interwebs. Both artists have many of YouTube’s all-time most-viewed videos. Bieber’s “Baby” is YouTube’s most-watched video of all time with 345 million views. Gaga’s hot on his heels: Her award-winning “Bad Romance” promo is the No. 2 most-watched YouTube video of all-time with 288 million views.

After Lady Gaga and Bieber, the next closest artist inching toward the billion views milestone is the Late King of Pop Michael Jackson, whose videos boasts around 600 million views.

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