Joss Stone Naked PETA Ad Protests UK Government Stance On Black Bear Slaughter

It’s been a while since we’ve heard anything new from English soul stirrer Joss Stone. Now 23, the “You Had Me” star has taken an extended vacation from recording, which left her plenty of time to strip off in a new PETA ad protesting the UK’s Ministry of Defense and the slaughter of bears, which supply the fur for the ministry’s famed hats.

Regiments of the Queen’s Guards, including the Scots Guards and the Coldstream Guards, wear bearskin hats, which are made from the skins of the North American black bear, much to the chagrin of animal lovers like Joss. In the ad, Stone is seen holding a teddy bear that covers up most of her naked body, with the slogan “Bear Hugs, Not Bear Caps” in the background.

“Too many people at the Ministry of Defence are dragging their heels on this issue, and I feel like more needs to be done to stop the murder. It’s time for the Ministry of Defence to finally make the switch and go fur-free, and I hope that the ad I have created with PETA helps raise awareness and puts a stop to this unnecessary killing,” Stone says.

A Ministry of Defense spokesperson, however, has defended the military’s long tradition of killing bears.

“The North American Black Bear, whose fur is used, are not killed specifically for the Footguards caps,” a spokesperson argues. “Their numbers in the USA and Canada are kept under control through very strictly enforced licensing regimes – this is how the fur is sourced. We have looked into alternative man made materials in the past, but none has come remotely close to matching the natural properties that bear fur possesses. We would be very happy to work with any potential supplier who believes they have the answer.”

About The Author