There’s no such thing as bad publicity — at least not if you’re Jon and Kate Gosselin. The fifth season premiere of Jon & Kate Plus 8 set a new ratings record for the series on Monday night.

The highly anticipated season premiere of Jon & Kate Plus 8 broke records for its parent network. The audience was TLC’s largest audience ever.

According to USA TODAY, 9.8 million viewers tuned in to watch the Gosselin sextuplets turn 5 during what could be the end of their parent’s marriage. Jon & Kate’s Season 4 Finale, which aired in early April, earned 4.6 million viewers and was then a record for the show.