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Join The New Fanta Fantanas

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June 4th, 2009 by Castina

Tagged as: Popular Culture

After a three year absence, Fanta is reviving its fictional line of singing spokesmodels, The Fantanas. The girls will be back performing their catchy single “Wanta Fanta” in a series of new promo ads for the fruity soft drink brand debuting this summer. There’s only one thing missing — you! The three Fantanas (Summer, Melody, and Isabela) are looking for a fourth to join their group and they’re holding a contest to find their newest member.

Through June 30, Fanta lovers who think they have what it takes mahy submit a one minute video and short essay showcasing their singing/dancing ability, and explaining why they want to be a Fantana via Fanta.com.

From July to September fan ratings and a selected panel of judges will help identify who will be the fourth Fantana. The grand prize winner will receive $5,000 and the opportunity to sign an agreement to become the fourth Fantana, which includes appearing in Fanta’s advertising and marketing campaign.

“The Fantanas have always been fan favorites, especially among teens. We knew it was time to re-introduce them with a new attitude and authentic talents,” Santiago Blanco, Vice President of Flavors Coca-Cola North America, the manufacturers of Fanta, said in a statement Thursday. “Bringing back The Fantanas in a digital and interactive context will not only represent the Fanta® brand in a fresh new way but also strengthen The Fantanas as icons of pop culture.”


       



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