Joe Francis, said he will open two restaurants in Mexico by the end of 2007. Francis told the Los Angeles Business Journal, that “The restaurants won’t feel like strip clubs. You’ll be comfortable going in there, but you’re going to get a ‘Girls Gone Wild’ experience,” he said, adding that “in some countries, we’ll do topless optional at night.”

J.F wants to learn from the mistakes of places like Planet Hollywood, Hard Rock and Hooters.

“The restaurant business depends on doing at least 70 percent of your revenue at the bar,” Francis said. “Even if you do 50-50, at least 70 to 80 percent of your profit comes from the bar. So you need to be open ’til 2 o’clock in the morning. You need to cater to a younger crowd. Being a family restaurant is not going to give you bar business. We’re very honest about that. It’s a fundamental problem with all these themed restaurants.”