Jesus Luz Dolce & Gabbana Menswear Ad Campaign (F/W 2009/2010)
Jesus is working hard for the money.
Jesus Luz, the 22-year-old Brazilian Buss It Baby of pop star Madonna, stars alongside Eva Herzigova and several other male models in a boxing-inspired ad for Italian fashion house Dolce & Gabbana’s Autumn/Winter collection.
The campaign — shot by fashion photog Steven Klein and inspired by the 1960 Italian movie ‘Rocco e I Suoi Fratelli’, about a family torn apart by love, — was set in historic Brooklyn boxing gym Gleason’s Gym, where power punchers Mohammad Ali and Mike Tyson once trained.
The advert will be featured in magazines in Italy, Britain, France, Germany and Spain later this month.
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