The price of beauty is high when you’re Jessica Simpson. The busty blonde is being toted as the “Next Jennifer Lopez” by executives at VH1, thanks to the budget for her new unscripted series.

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The newly-single star is scheduled to begin shooting The Price of Beauty next week. The weekly show will see Jess travel to seven countries examining exotic beauty regimens. However, Jessica’s relationship at her new network home is off to a rocky star because VH1 is unhappy with the amount of dough they’re having to shell out just to keep her happy.

“To get her camera-ready each episode will cost $25,000,” says an insider. “She insists on using her own hair, makeup and fashion stylists, who are more expensive than J.Lo’s.”