Jessica Simpson is lending her buxom figure and flowing blonde locks to a series of forthcoming beer ads. The pop-turned-country singr has teamed up with Stampede Brewing Company to become the new spokesmodel for Stampede Light Plus.

J.S will take a 15% stake in the company in return for her endorsement. Stampede president Lawrence Schwartz says he is excited to have Jessica as the new face of the brew.

“As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people,” Jessica said in a statement Tuesday. “Yes, I work out and take care of myself, but I also like a cold beer once in a while.”