Jennifer Lopez is launching her first men’s fragrance. The World’s Highest-Paid Latina will debut Deseo for Men, a counterpart to Deseo for Women, this September.

“I wanted to capture the intimate and personal nature of a man who is sexy, yet strong,” the new mother says. “Deseo means desire. Desire is a universal word that expresses passion between two people. I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture.”

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