Jenna Jameson will vamp it up as pinup bondage legend Bettie Page in a new ad campaign for People for the Ethical Treatment of Animals (PETA). The retired self-proclaimed “Queen of Porn” is set to headline PETA’s new “Pleather Yourself: Discover the Pleasure of Pleather” campaign, which will debut during Los Angeles Fashion Week next week.

“I’ve worn a lot of pleather in my life,” Jenna says of her new campaign for PETA. “Anybody who knows me knows that I’ve kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I’m wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side.”