Is Kate Upton’s Mercedes Super Bowl Ad Too Hot for TV?

There’s that Kate Upton steaming up the small screen again! A Mercedes-Benz ad spot spotlighting the Sports Illustrated covergirl has attracted the ire of the Parents Television Council.

Upton is no stranger to commercial controversy. A promo for West Coast burger chain Carl’s Jr. was banned from airing during the 2012 Super Bowl. A few months later, a video with photog Terry Richardson, featuring Upton dancing, in a bikini was temporarily pulled from YouTube after being branded indecent.

Now, the blonde bombshell is starring in a new Super Bowl ad that is once again stirring up controversy for its potentially risque content. In a recently-released teaser for the big spot, the camera lovingly traces every inch of Upton’s curves as she watches a team of football players attempt to steal their gaze away from her in order to wash a 2014 Mercedes-Benz CLA. The commercial features Upton clad in cutoff shorts and a cleavage-revealing, skin-tight tank top.

It was all sorta unremarkable, if you ask the Parents Television Council:

“This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want.”

Thoughts on this?