Hugh Hef is still holding a torch for former girlfriend Holly Madison.

The 83-year-old magazine mogul says he is still in love with the 29-year-old blonde and is desperate for her to return to the Playboy Mansion.

“I’d welcome Holly back with open arms because she is still the love of my life,” Hugh explains in a new interview with L.A. Confidential.

Hugh currently lives with new Girls Next Door 19-year-old twins Kristina and Karissa Shannon and Crystal Harris, 22.

However, Holly – who moved out of the mansion last year after spliting with Hugh – is unmoved by her former boyfriend’s public declaration of love, insisting there is no chance of her returning to life at the Playboy Mansion.

She said: “I loved my time at the mansion and think the world of Hef. There comes a time in everyone’s life where they need to go their own way.”