“House” Hugh Laurie L’Oreal Ad Spokesmodel

Hugh Laurie, best known as TV doc Greg House, is the new face of L’Oreal Paris, and as you can see he takes it all very seriously.

The charming star was unveiled as the spokesmodel for L’Oréal Paris Men on Friday and will appear in international ads (Drats! No US campaign…) for the illustrious brand. Sure, he’s a little rough around the edges, but Hugh joins a team of L’Oreal celebrity ambassadors that includes femme fatales like Eva Longoria, Beyonce, and Gwen Stefani. In this behind-the-scenes clip from his first ad campaign, Hugh enjoys a manicure while jokingly introducing himself as Gerard Butler and waxing poetic over the brand’s tagline: “Because you’re worth it.”

“I’m very flattered to have been thought a fit subject to promote the idea of beauty. This is a new me,” he jokes.

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