‘Hot Pursuit’ Chases Down $450,000 From Thursday Previews, Could Get A Boost From Mother’s Day
Hot Pursuit is the latest female comedy to hit theaters and from the looks of it, it will be great. The film opened in theaters on Thursday night with initial screenings at 7 p.m. and could attract more viewers than usual with people taking their mothers to see it this weekend.
While it was nothing like the recent performance by Avengers: Age Of Ultron on Thursday night, the figure of $450K is pretty good for a Thursday night opening for most comedies, and especially one with two female leads, which often don’t get as much attention.
The film is presented by MGM, Warner Bros., and New Line Cinema and stars Reese Witherspoon and Sofia Vergara. It also introduces a friend of Witherspoon’s and female country superstar Miranda Lambert, who was personally asked by the actress to write a song for the film.
Hot Pursuit follows an uptight and by-the-book cop (Witherspoon) who tries to protect the outgoing widow (Vergara) of a drug boss as they race through Texas pursued by crooked cops and murderous gunmen.
The industry is predicting that the film will earn in the low to mid teens at the box office over the weekend. The last time the Oscar-nominated Witherspoon was seen a wide release, This Means War earned $17.4M with the help of couples going to see the film over Valentine’s Day in 2012.
Both actresses have been actively promoting the film over social media and while it is no blockbuster hit film, it is sure to be a hit with the right audiences. It is already strong with women over the age of 25 and each of them are incredibly popular actresses in Hollywood who can attract fans to the theater.
Hot Pursuit will not reach the top with Avengers: Age Of Ultron only in its second week, but it could get high on the list and surprise some people. Following the biggest box office weekend of the year, it will be interesting to see how the film does.