Hostess Goes Under, But Twinkie Likely to Survive

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Hostess, the iconic American snack cake manufacturer behind sugary classics like Mini Muffins, Ding Dongs and Ho Hos, will appear before a bankruptcy judge in New York City on Monday to begin the work of shutting down shop and selling its assets. On Friday, the company’s CEO announced that Hostess would be closing its doors after 82 years in business — leaving 18,000 employees out of work and millions of Twinkie fanatics without their beloved cream-filled spongecakes.

If business insiders are to be believe, at least some of Hostess’ flagship treats could live on with a new brand even after its longtime home is shuttered. Sources tell the Associated Press:

“…With high brand recognition and $2.5 billion in revenue per year, other companies are interested in bidding for at least pieces of Hostess. Twinkies alone have brought in $68 million in revenue so far this year, which would look good to another snack-maker…”