“One of the hardest things is to come up with a name,” Hilary, 21, told WWD of her new line. “But I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.”

“There is truly something in this line for every girl whose styles change every day, like mine does,” Hilary told WWD. “Sometimes I want to wear tight leather leggings with a big plaid shirt, or other days I want to wear a floral-print dress but make it look edgy. Some days I like to be a bit more punk rock, but in a girly way. I love wearing layers and scarves, and I love that this line can be mixed and matched just the way you want it to. I think it’s the perfect line for young girls who can’t afford to buy a lot of clothes these days.”

The Femme line will launch in stores this Fall.