Star Magazine moles report that not only will former BFFs Lauren Conrad and Heidi Montag be rivals on the reality TV screen, the girls are getting ready to duke it out on the catwalk! This February, Heidi will be launching Heidiwood clothing line, in direct competition with the Lauren Conrad Collection.

“Lauren was shocked to hear that Heidi was going to start a line,” a snitch gushes to Star.

“And if Heidi’s collection outsells Lauren’s, LC will be absolutely crushed.”

Fashion insiders believe fashion-school dropout, H.M is creating Heidiwood for all the wrong reasons:

“If the whole reality craze had never happened for Lauren, she would still be working in fashion. But she definitely doesn’t think Heidi would.”

“If Heidi couldn’t make a buck doing it, Lauren truly doubts Heidi would be launch her own collection!”