On the season premiere of the NBC summer reality series I’m a Celebrity….Get Me Out Of Here! , newlywed Heidi Montag/Pratt (or whatever she’s calling herself these days) broke down tears after her fellow castmates ripped off a bottle of her special “dry” shampoo — but now she’ll have an entire line of it all to herself!

Your Heidi is developing her own dry-shampoo line. The star of the MTV reality series The Hills is expected to launch the Heidi Montag Dry Shampoo later this, a rep for the notoriously-annoying blonde confirmed to Life & Style Weekly on Monday.