Supermodel-supermom Heidi Klum is following in the footsteps of celebrity perfumers like Halle Berry and Sarah Jessica Parker after signing up to develop and market her new signature fragrance, Heidi Klum Shine, with Coty Inc. The women’s fragrance will launch this fall in North and Latin America with subsequent plans to debut in Europe and other key international markets later this year.
“I never thought my nose would recover from sniffing so many scent combinations,” the Project Runway host and mother of four said in a statement Friday. “..It is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!'”