Dear Abby wished she looked this good! Model/reality TV star Heidi Klum is poised to dole out advice on fashion, beauty, parenting, and love and relationships after teaming up with AOL.com to create original web content for the search giant.
Klum and Full Picture Entertainment, the producers of Project Runway, will create video content, articles, blogs and photo galleries as part of a joint venture with AOL set to launch later this year.
“During my 15 years in the business, I’ve received so many questions on a variety of topics from my favourite toothbrush to juggling family and a busy work schedule. I’m bringing in the experts that have helped me over the years to help inspire you,” says the supermodel. “Women are looking for content that speaks to every part of their lives. Right now, advice seems so scattered online. I have created a place on AOL that’s really one-stop-shopping: for women as moms, wives, workers, friends and their most creative selves.”
Heidi’s vlogs will cover everything from “fun family activities to insider beauty tips to creating successful relationships at work and home,” according to AOL Chairman and CEO Tim Armstrong. “Our objective in 2011 is to make AOL the first choice online destination for women.”