Harry Potter Fans Are Swooning Over This Themed Bar in Toronto—With Good Reason
The year is 2015, a full eight years and change since the last Potter novel The Deathly Hallows was released in bookstores all over the world. J.K. Rowling is on Twitter, telling us we’ve been pronouncing ‘Voldemort’ wrong since 1997, and schooling the world on how to make tea properly. Emma Watson has come as close as possible to turning into her character Hermione Granger, and less than two weeks ago, “#BackToHogwarts” was trending on social media platforms. It’s safe to say the world is still enamored of the boy wizard, perhaps more than ever.
So why not capitalize on this, and turn your love into a lucrative business? That’s what The Lockhart is doing, a Toronto bar that is subtly—yet completely—Harry Potter-themed.
Fans in the know will immediately recognize that the name of the bar alludes to everyone’s least favorite Defense Against the Dark Arts teacher, Gilderoy Lockhart. The logo of the bar, pictured above, is a stag, a reference to Harry’s and his father’s “Patronus” forms. There are dozens of other winks to Harry Potter characters and plot points, and the genius part of this design is that if you haven’t ever touched a Potter book or seen a glimpse of any film, all you’ll see is an awesome bar. Instead of kitschy, the bar is simply cool.
According to the Lockhart’s website, the design features many more aspects of Harry Potter lore that die-hard fans will go squee over (myself included). Above the bar sits a sign that reads, “All was well,” which are the last three words of the series. Drinks include a “Befuddlement Brew,” a “Shacklebolt,” and “Ludo’s Debt.” The title of the cocktail menu is “Potions & Elixirs” and one of the drinks includes such an obscure Potter reference that they’ve promised a free one to the person who can figure it out (challenge accepted).
According to a post on the bar’s Facebook page, the Toronto spot received 4,000 likes overnight, proving the capacity of fandoms to take care of their own. In the last decade or so, it’s become de rigeur to be a fan of huge fantasy franchises, including Game of Thrones, The Lord of the Rings, Doctor Who and yes, Harry Potter. No longer is it a sign of unmitigated dorkiness to love these things, and it’s obvious that they’re not going away anytime soon.
Undoubtedly, visitors to Toronto will be putting this bar on their must-visit list, and locals are already pouring into the spot. It seems as if adding a shot of fandom into your bar decor is a sure-fire way to turn your business into a success. Who knew?