Hailee Steinfeld’s Miu Miu ad is here — despite initial concerns about the teenager’s ability to convincingly hock designer threads to women twice her age. The Oscar nominee, 14, wears a black bird-print dress, to-die-for shoe boots, chic sunglasses, topped off with an oversized clutch in her first campaign for the fashion house.
The Autumn/Winter 2011-12 campaign was shot by Bruce Weber — a change of direction for Miu Miu, which has used the famous photog-duo Mert Alas and Marcus Piggott for its previous nine seasons of campaigns. Hailee was handpicked for the campaign by creative director Miuccia Prada after she struck up a friendship with both her Miu Miu and Prada labels. A very memorable Prada moment for Hailee was the strippy-print dress she donned at the 2011 Screen Actors Guild awards. The young actress also sat front row at Miu Miu’s Fall Fashion Show as a special guest of Miuccia.
“Miu Miu is such a perfect fit for her. Throughout awards season, they were the dresses she wanted to wear,” says Hailee’s stylist, Karla Welch.
The young star, who was nominated for an Academy Award for her performance in 2010’s box office western True Grit, follows in some high-profile footsteps in modelling for Miu Miu. Lindsay Lohan posed for Miu Miu’s spring/summer 2007 line. Actress Kirsten Dunst struck a pose for the label in 2008. Maggie Gyllenhaal is also a former brand spokesmodel.