Madonna and Guy Ritchie’s maybe they are/maybe they aren’t divorce drama is all apart of an elaborate publicity stunt to drum up ticket sales for Madge’s 2008 Sticky & Sweet World Tour, kicking off next month.

TMZ reports:

Well-placed sources tell us the Ritchies plan to officially split in November or December — after the Mrs.’ upcoming “Sticky and Sweet” world tour. Why? Big bucks. The concerts are expected to earn close to $300 mil worldwide, and they’ve decided to ear mark that to provide for their three children’s future.

On Sunday, the Material Girl herself issued a statement denying rumors that she is planning to divorcing Guy-and that she is having an affair with Alex Rodriguez.